The frantic pace of life today has changed the way we live and the way we interact with the people around us, our co-workers, our neighbours, even our families.

As the dynamics change and our schedules continue to fill up, one aspect remains constant: everyone belongs to a community. As a result, communities include extended families made up of personal networks and relatives either physically close to home or, geographically, from a distance. Local becomes relative.

Where we live is another important aspect, not to mention our own cultural identity that helps to define much of how we interact with the diverse society around us. Communities that make us feel whole and help to define our personal identity are critical to us.

Consequently, what happens in and to our communities can profoundly influence us, galvanize our thoughts, and ultimately prompt action.

So, as we pause to gather and filter the multitude of information that directly affects us, it is in our communities where one can best capture the imagination … and attention.